Alibaba has a vision for the future of retail where there is no distinction between online and offline shopping, and the customer experience is enhanced by augmented reality, artificial intelligence AI and facial recognition. Representatives from the largest retail commerce company were in Sydney this week for the Online Retailer conference. According to John O'Loghlen, director of business development, Australia and New Zealand for Alibaba Group, the opportunity for local brands to engage with new markets and customers through e-commerce continues to be huge.
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